Beyond Freedom and Dignity is a book written by American psychologist B. F. Skinner and first published in 1971. The book argues that entrenched belief in free will and the moral autonomy of the individual (which Skinner referred to as "dignity") hinders the prospect of using scientific methods to modify behavior for the purpose of building a happier and better organized society.
Beyond Freedom and Dignity may be summarized as an attempt to promote Skinner's philosophy of science, the technology of human behavior, his conception of determinism, and what Skinner calls 'cultural engineering'.
http://en.wikipedia.org/wiki/Beyond_Freedom_and_Dignity#A_Technology_of_Behavior
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